Website redesign · New Boston, Texas
A local pest-control business with its own prices, its own badge, and an owner who answers the phone. The website needed to show all three.
Who the job was for, what it replaced, and how it measured, with the live site to check against.
The live homepage.saybugman.com
Josh Perez runs Say Bugman Pest Control out of New Boston: family-owned, licensed, twenty-five years in the field, the kind of outfit where the owner still answers the phone. His website said none of that. It was a drag-and-drop page-builder template, a white layout with the company name dropped in, six thin pages, and almost nothing underneath for search engines to work with. It looked like everyone else’s site, and it did nothing to set him apart from the big Texarkana companies.
A ground-up rebuild, 16 pages, every one hand-coded: six service pages, a page for each of the four towns they work, from Texarkana to Paris, the pricing page, about, contact, two index pages, and the home page. The look comes straight from Say Bugman’s own badge logo: its crosshair mark grew into a whole brand of deep night browns, sandstone, and ember orange. The homepage opens on the company’s own field photograph, Josh at the truck, clipboard in hand.
Pest control companies almost never post prices; every competitor says “call for a quote.” Josh’s rates are fair, so we put the whole rate board on the site, plain as a menu. That one honest move became the site’s signature.
The build itself is the old-fashioned kind. There is no page builder and there are no plugins, and nothing loads from anyone else’s servers: fonts and scripts are served from Josh’s own hosting. The contact form delivers each lead to the company inbox as a plain card with a tap-to-call button, and when Josh hits reply, it goes straight to the customer. Under it all is structured data telling Google who the company is, what it does, and where.
Lighthouse 12.8, mobile, run against the live homepage on September 5, 2026.
Three perfect 100s: accessibility, best practices, and SEO. Performance came in at 92. The homepage makes 15 requests, every one of them to saybugman.com, and none to anyone else. You can run the same test yourself on saybugman.com.
As of August 2026, my own Search Console shows saybugman.com as the #1 organic result on Google for pest control searches in its hometown of New Boston, with breadcrumb rich results under its listings. An independent audit by Ahrefs put its site health at 100 out of 100 in August 2026. Most important, the site finally matches the company it represents: established, licensed, and straight with people about what things cost.
If your site is wearing a template, this is the job I would do for you. It is the one listed under redesigns.
903-933-6408 Call or text. I answer it myself.
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